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Stories Stick, Stats Suck
Technology Marketing has historically been a chest thumping contest between vendors claiming one-upmanship on the back of a variety of statistics. If it is not the TPC benchmarks demonstrating the...
View ArticleGo-To Market strategy for geeks
An excellent video by Chris Yeh(@ChrisYeh), an angel investor and one of the better speakers in the valley talks about Go-To Market strategy and many other critical things in a startup. Although the...
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Sales Demo techniques for a unique product
Sales demos are tricky no matter what. Unless your product is a well-known brand like Band-Aid solving, a clear and distinct problem. Sales demos need a whole lot of strategy to go into it. If yours is...
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